Geelong continues to thrive in its UNESCO City of Design designation. We The Makers embodies this attitude of innovation- a festival for makers, designers and artists to come together, exhibit their wares and celebrate sustainable and ethical textiles and fashion.
In its maiden year the festival required a motion campaign to reach an audience, set it apart and represent the story which is We The Makers.
Saying less rather than more, clarity over noise, the final animation series speaks to a visually centric audience who value clean, sophisticated design cues.
