A durable health system relies on strong leadership and competent administration. HFMA is a membership organisation supporting finance and leadership professionals within the healthcare industry.

The good work of accountants, HR professionals and executives creates real change throughout the hospital wards, disability support, aged care and clinics right across Australia.

The 2017 campaign aims to reinforce this idea to encourage finance professionals to step up their career with a HFMA membership.

The Lucky Country 2:28

True South have the ability to take a small idea and turn it into an engaging, inspirational and thought provoking film, that delivers on the key messaging of the project. The HFMA engagement promotional video delivered on all the key objectives and has been used to support the national expansion of HFMA.

Brandon HowardPresident, HFMA