Branded content will carry your message through engaging storytelling.
It won’t be a surprise to learn your brand competes in what is the most crowded media landscape in history.
A trend has emerged of brands choosing to tell stories instead of simply preaching their product.
A story is something in which an audience can relate, which they believe and engage with. In society we love stories, we love a character arc, or in other words a transformation from one state to another. The brands we work with embrace this mantra. Their audiences connect with the message and they understand the values behind the logo.
As the saying goes, people buy the ‘why’ behind a brand, not the ‘what’.
Take a peep below of some work we’ve done with our beloved clients.
Industries we’ve worked with:
- Local & State Government
- Not For Profits
- Financial services
- Law services
- Disability Care
- Retirement Living
- Product Design
CASE STUDY #1 – HFMA BRAND LAUNCH 2018
As the Healthcare Financial Management Association, or HFMA, reaches its 25th year of operation, there was a need to rejuvenate the brand to generate interest from up and coming healthcare finance professionals.
True South Film pitched the idea of celebrating the great impact these professionals have on the state of our nation’s healthcare system.
Sure, they’re not on the wards, but they have enormous influence on the direction and longevity of organisations country wide.
– Brandon Howard, HFMA President
CASE STUDY #2 – BARWARRE GARDENS RETIREMENT LIVING
A Barwarre Gardens’ retirement is far more than a place to settle. Ask any of the residents. They’ll tell you they’re making more friends than they ever have before, they enjoy wonderful quality of life all whilst feeling safe in a tight knit community.
The 2018 Barwarre Gardens piece is a unique take on the ‘day in the life’ concept, sharing just how vibrant the lifestyle in at Barwarre.
– Leeanne Morrison, Barwarre Gardens Sales Manager
CASE STUDY #3 – DESTINATION ENTREPRENUER BY G2 INNOVATION
Destination Entrepreneur, delivered by G2 Innovation, is an innovation training program designed to turn ideas into success.
True South Film were tasked with bringing this ten part training series to life with the aim to inspire business leaders and intrapreneurs to invest in Destination Entrepreneur.
We have worked with True South Film on a number of diverse projects and have always been thrilled with the results. The team are friendly, professional, diligent and most importantly, extremely creative. Nothing is ever too difficult. – Sian Jones, General Manager G2 Innovation