Animation can take the driest of ideas and turn it into something beautiful. It distils the more complex concepts into digestible and fascinating information. Animation gives audiences a way to grab hold of the message quickly and for it to stick.
Animation works because while its function is to inform, its method is entertainment. Animations are fun to watch. It gives your audience a reason to engage and to continue engaging. Animation allows us to use metaphor: a powerful way to help your audience understand an idea. It presents it from a different perspective which helps to reinforce the message.
Animation relies heavily on the pre-production stage: Script and concept development. Well before storyboards are considered, we develop a concept to guide the creative decisions we’re yet to make. A great concept reflects the message and objective of the project as well as the audience. If the animation doesn’t fit with the audience, how can we expect them to engage with it?